The headline is the first part of the news story. It can be regarded as the title of the story. It is placed above the news story in large bold typeset to attract pepole’s attention.
Conventionally,the haedine serves purposes. First, it summarizes the whole story. This summary may be one of four or five words in a one_line headline or it may run into as many as twenty words in a three-line headline. It is possible for person to gain a fairly complete picture of the day’s news by reading only the headlines of a newspaper.
Second, it advertises the story. That is to say, it attracts the reader and interests him in reading the story (and if it appears on the front page, attracts the reader to the nwespaper). The determining factors as to whether a certain story will be read or passed by is usually the headine.The reader’s eye sweeps rapidly over a page,stopping momentarily at each headline.
Almost instantaneously the reader decides,from this briefest of glances, whether or not he will read a story. Therefore, newspaper editorsgive considerable thought to the headline which they prepare for any story. Good headlines are excellent advertisements for the stories. They at the reader into the stories.
Third, the headine beautifies the newspaper page. Headlines, with their variety in size typeface, bring balance, symmetry, and typographical beauty to a page and do much to make the modern newsaper attractive. A page of eight columns of similar typeface looks uniteresting gray, and colorless, as one can see if he turns to, for example , the english newspapers of a century ago.
Headline writing is one of the maost, difficult parts of the newspaper editors’ job (note that the headline will rarely be written by the reporter who wrote the story). The editors’ gob is to edit the news story to the length allotted, check it for accuracy and consistency with the style of the newspaper, perhaps rewrite parts so they fow more smoothy, write a caption if there is a picture, and finally, write a headline to go on top of the newa story.
Since headlines are printed in large typeset and take up much space, headline writers take maximum care to write headines which are as short as ossible but at the same time are interesting, impressive, and fied with information.